If you build it correctly, they will come. Is search
engine optimization really that simple?
To an extent. Yes, a website built to
appeal to search engines and visitors is likely to find
itself with targeted traffic coming form the search engines.
However, simplicity isn't always simple. The listings that
appear in the top 10 for keyword searches are selected by
complex algorithms that assign varying degrees of importance
to various parts of a site. For some terms, the algorithm
may decide the most relevant websites are those where pages
specifically mention the term in key areas. For other terms,
the algorithm may be weighted towards sites where other
websites mention the term in and around links.
The challenge comes in determining what
search engines view as most important for the key terms
relating to your site. While bits and pieces are revealed in
patent filings, the search algorithms of engines like
Google, Yahoo! and MSN aren't public. Constant updates to
provide better results, and evaluate new and updated sites
means that algorithms can change on a monthly, weekly or
daily basis
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Search Engine Optimization Services
Rather than reverse engineering ranking methods that are never static for
long, our SEO services are based on experience of what works over time, and
analysis of what works now, and is likely to retain value in the future.
That comes down to four parts:
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Fully developed keyword
selection
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Content created with
appropriate guides for search engines, and engaging value for users
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Links from similar sites,
developed in a logical way
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Distribution of content and
links to enhance traffic opportunities from search engines.
A complete search engine optimization strategy tailored to
your site. We handle keyword, content and link research and provide a checklist
to put all recommendations into action.
Recommended for: Site owners with an in-house search
marketing team, or desire to handle content creation and link development on
their own.
Campaigns managed for at least 3 months include the SEO
Strategy Blueprint. Once initial research is complete, and recommendations have
been made, we will perform the work involved in developing and promoting
content, building links, and conducting ongoing keyword research to explore new
content and link opportunities. Monthly reports will keep you up to date on
accomplishments in each area, as well as the time dedicated.
Recommended for: Site owners without an in-house
search marketing team, or a limited amount of trained internet marketing staff
able to handle content creation and link development on an ongoing basis.
SEO consulting offers answers to any questions which may
arise. For specific questions about a portion of an ongoing campaign, or work in
progress, hourly consulting can be a cost effective way to quickly get on track.
Retainer based consulting is available for sites with ongoing search engine
optimization or internet marketing concerns. If your site requires many people
to have an understanding of search engine optimization best practices, research
methods and tools, and development, on-site consulting is available.
Recommended for: Site owners handling 50% or more of
their search engine optimization campaigns in house.
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